LeBron James announced his return to the Cleveland Cavaliers online via Sports Illustrated on July 11 and he broke the website’s single-day traffic record in the process.
A total of 6.1 million unique visitors clicked on the site that day and almost all of them were there to read about the NBA all-star’s homecoming. Over 50% of those visits came via mobile browsers and 32% of them were referrals from social networks.
Also read: LeBron James Returning to Cleveland Cavaliers
The figure is 42% higher than the site’s previous record of 4.3 million UV set earlier this year when Richard Sherman — a controversial Seattle Seahawks defender — penned a column after beating the San Francisco 49ers in the NFC Championship Game.
Though Sports Illustrated execs might not have predicted this degree of success, it’s certainly no surprise that the biggest name in basketball’s decision to leave the Miami Heat generated a lot of headlines, traffic, and conversation.
As TheWrap previously reported, ESPN would’ve loved to have LeBron make the announcement at Thursday’s ESPY Awards. “Certainly, if LeBron wanted to announce on the ESPYS, I would have happily had him there,” said ESPYS executive producer Maura Mandt.
SI.com is doing something right because it’s their third record setting day in only 15 months.
Also read:ESPYs Exec Producer: We Would’ve Loved to Have Had LeBron James Announce Move on Our Show
On April 29, 2013 NBA player Jason Collins brought the site 3.7 million unique visitors when he came out as gay in a first-person essay written exclusively for the site, making him the first openly gay athlete active in the four major professional sports.
After taking the first 10 days of July to weigh his options, free agent forward LeBron James has chosen to rejoin the Cleveland Cavaliers, announcing his decision in a first-person essay as told to Sports Illustrated's Lee Jenkins. Four years after James' "Decision" to leave Cleveland to pursue championships with the Miami Heat led Cavaliers owner Dan Gilbert to write an angry letter expressing his feelings on James' departure, it was James' turn to pick up the pen and tell the world how he felt — and LeBron's delivery was impeccable.
James didn't apologize for leaving Cleveland four years ago; as he wrote, "If I had to do it all over again, I’d obviously do things differently, but I’d still have left." But in writing about what precipitated his free-agent choice, James discussed how the wins, losses and myriad life experiences that piled up over "an amazing four years" alongside Dwyane Wade, Chris Bosh, Erik Spoelstra and Pat Riley brought him here — to the place where he could announce, once and for all, that he is "coming home."
When I left Cleveland, I was on a mission. I was seeking championships, and we won two. But Miami already knew that feeling. Our city hasn’t had that feeling in a long, long, long time. My goal is still to win as many titles as possible, no question. But what’s most important for me is bringing one trophy back to Northeast Ohio.
I always believed that I’d return to Cleveland and finish my career there. I just didn’t know when. After the season, free agency wasn’t even a thought. But I have two boys and my wife, Savannah, is pregnant with a girl. I started thinking about what it would be like to raise my family in my hometown. I looked at other teams, but I wasn’t going to leave Miami for anywhere except Cleveland. The more time passed, the more it felt right. This is what makes me happy.
In making what he feels is the right choice for himself and for his family, James also closes the book on what has seemed from the outside to be four years of bad blood with Gilbert, the owner who seethed at James' "cowardly betrayal" and the fall of Cleveland's "former hero" back in the summer of 2010. That's all behind them, James wrote, past wrongs forgiven, with his family's blessings; what's done is done, falling by the wayside in the face of what's left to be done.
To make the move I needed the support of my wife and my mom, who can be very tough. The letter from Dan Gilbert, the booing of the Cleveland fans, the jerseys being burned -- seeing all that was hard for them. My emotions were more mixed. It was easy to say, “OK, I don’t want to deal with these people ever again.” But then you think about the other side. What if I were a kid who looked up to an athlete, and that athlete made me want to do better in my own life, and then he left? How would I react? I’ve met with Dan, face-to-face, man-to-man. We’ve talked it out. Everybody makes mistakes. I’ve made mistakes as well. Who am I to hold a grudge?
James touched briefly and lightly on the on-court case for the Cavaliers, where he'll join recently maxed-out All-Star point guard Kyrie Irving, beloved former teammate Anderson Varejao, and a pair of former No. 4 overall picks, power forward Tristan Thompson (whom James' agent, Rich Paul, also represents) and shooting guard Dion Waiters. (He did not specifically mention the Cavs' two mostrecent No. 1 picks, Anthony Bennett and Andrew Wiggins, which instantly led to speculation that either or both of two Canadian prospects could soon find themselves on the move, especially if that Kevin Love smoke winds up catching fire.) The Akron-born James wrote of the importance "of bringing one trophy back to Northeast Ohio," but urged patience in the pursuit ("We’re not ready right now. No way. Of course, I want to win next year, but I’m realistic").
As he saw it, though, upon reaching this crossroads in his career and his life, James' choice had to be about more than the relative on-court merits of his two top suitors.
[...] this is not about the roster or the organization. I feel my calling here goes above basketball. I have a responsibility to lead, in more ways than one, and I take that very seriously. My presence can make a difference in Miami, but I think it can mean more where I’m from. I want kids in Northeast Ohio, like the hundreds of Akron third-graders I sponsor through my foundation, to realize that there’s no better place to grow up. Maybe some of them will come home after college and start a family or open a business. That would make me smile. Our community, which has struggled so much, needs all the talent it can get.
And so, four years later, he's taking his talents back to Northeast Ohio, and shifting the balance of power in the Eastern Conference north with him. That, he said, isn't all that's going to be different this time around.
I’m not having a press conference or a party. After this, it’s time to get to work.
And for the rest of the NBA to load up for bear in preparation for the return of the King.
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Dan Devine is an editor for Ball Don't Lie on Yahoo Sports. Have a tip? Email him at email@example.com or follow him on Twitter!
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